Dense commentary on social media, PR, marketing, advertising and branding.
The United Nations recently floated an open pitch for anyone who cares. The pitch invited people to come forward with creative ideas to convey 6 topics:– Personal Hygiene– Physical Distancing– Know the symptoms– Kindness contagion– Myth-busting– Do more, donate I believe this…
Our only world is under lockdown. What can a (any) country’s tourism department even dream of communicating at such a time? Here is Portugal’s tourism campaign, ‘Visit Portugal’ showing you how! The ad film is produced by Partners, a Lisbon-based advertising, design…
The Film Employees Federation of Kerala, or FEFKA, has joined hands with IAM () and released a series of short films to raise awareness about assorted topics around the coronavirus pandemic. The films are in Malayalam, with English subtitles (except for the…
This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…
The ‘World’s Biggest A**hole’ is a tough piece to have an opinion on. Yes, that’s the name of the film! Go ahead… watch it. It stars actor Thomas Jane as the Coleman F. Sweeney, or the a-hole in question. It’s by Martin…
The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…