Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2018, the Indian Ministry of Road Transport and Highways (MoRTH) released a new set of rules for automobile manufacturers in India. Apart from new rules regarding seat belt reminders and airbags, there was one more important rule: speed alert warning…
Almost all businesses are created and run on the basis of customers coming to them more than once – hopefully, many times. All social media platforms (and their mobile apps) are built on the basis that people use them relentlessly. The more…
What exactly are tiny billboards? Billboards scream ‘huge’ and attract attention by being usually very large in a public space. Tiny billboards aim to achieve the same—that is, visibility in a public space, by being the extreme opposite of large. You may…
I have very fond memories of growing up as a kid in Srirangam, a small, temple-town right next to Trichy (which itself was a small town back then) in the mid-80s. It was a magical period – of our first TV (Solidaire),…
Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I , last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative liberties to make its point – usual advertising-level exaggerations and some…
Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…
If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….