The brand positioning of cats and dogs
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…
Category: creative
Raw egg test: Purple vs. The Sleep Company
The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…
Can a brand show its users as unhappy people in advertising?
I had written about a brand that generously swore and was generally abrasive on Twitter, back in 2018. That brand continues to be exactly the way it was and it’s a total riot! It is so unusual to see a brand stay…
Outsourcing tasks to your digital deepfake
When I wrote a note on deepfakes last year, I was merely looking at it from the perspective of disinformation. But, besides perpetuating disinformation (and misinformation), it is heading in a really interesting direction that is not so bad (though still questionable)…
Airtel Nigeria: The invisible logic
A recent ad for Airtel Nigeria, by the agency Noah’s Ark (Nigeria), made me ponder quite a bit. When I saw the ad for the first time, I loved the idea and thought that it was a fantastic way to showcase how…
A morbid topic to communicate
The broader topic is gun violence – something we, in India, could also relate to, and it is a global problem. It is also a morbid topic to deal with, in communications. But within that broader theme, three advertising efforts approach focused…
H(ic)2O
Alcohol and water already have a significant connection – the latter is used in cocktails, and also frozen water (ice) is a default addition to many alcoholic drinks. Then there are the utterly funny surrogate ads from India where a well-known alcohol…