Dense commentary on social media, PR, marketing, advertising and branding.
What exactly are tiny billboards? Billboards scream ‘huge’ and attract attention by being usually very large in a public space. Tiny billboards aim to achieve the same—that is, visibility in a public space, by being the extreme opposite of large. You may…
I have very fond memories of growing up as a kid in Srirangam, a small, temple-town right next to Trichy (which itself was a small town back then) in the mid-80s. It was a magical period – of our first TV (Solidaire),…
Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I , last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative liberties to make its point – usual advertising-level exaggerations and some…
Can ads be thoroughly watchable and yet have terribly poor brand connect? Of course, they can. But why would someone make ads like that is a very different topic. Here are 2 recent ads that had me completely engaged and when they…
If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….
PLANK is an Italian designer furniture manufacturer. I have not heard about the brand at all and the minimal, eye-catchy designs reminded me of IKEA. But when I read up about the brand, I figured that they have been in business since…
I love Bluetooth earbuds/headphones. I don’t know why – my usage is fairly standard: some music (I listen to write notes for my playlist on my other blog, Milliblog), work-related calls on my phone and on the laptop (video calls), an hour…