Dense commentary on social media, PR, marketing, advertising and branding.
I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?
Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?
The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…
I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…
The new Nike ad (“Winning isn’t for everyone”, made by the agency Wieden+Kennedy) seems to stir a lot of reactions in anyone who sees it once. The full text of the voice-over in the video:“Am I a bad person?Tell me. Am I?I’m…
One of the most basic lessons I learnt in my PR days (across both client-side corporate communications and agency-side public relations) is ‘do not repeat the negative’. There is ample reason for this. And all those reasons lead to a simple human…