Dense commentary on social media, PR, marketing, advertising and branding.
In communications, we could use ‘easter eggs’ as a way to convey a second, almost hidden-in-plain-sight level something else besides the crux. Puns are one example – the sentence could read in a normal way but the puns add a second context…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
Back in my agency days, one of my larger clients was a car brand. One of their models was to complete a certain milestone (in terms of the number of cars sold in India) and we were brainstorming on ideas for a…
Back in March this year, I had written about BBDO (the ad agency network) using LinkedIn to announce how each employee’s home was now essentially a new branch office for BBDO. It was smart, very-agency’ish creativity of announcing that they are all…
How many ways can a brand of mosquito repellant advertise itself? We have had the cream variety like Odomos for a few decades now. Then the coil variety, pioneered by Tortoise. The electric, smoke-free gadget with a ‘mat’ was launched in the…
Google India has a nice activity for India’s 74th Independence Day. Go to Google – Sounds of India and try it out on your phone. The idea is simple – you sing the Indian National Anthem. The system records it using the…
I had written about decision-makers and decision influencers recently. In most B2B communication, the decision-makers are C-level executives, so the brands that sell to the organization frame their communication to suit the needs of that C-level executive. For instance, while I was…