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Category: creative

Print advertising as TVC’s after-thought and extension
advertising communication creative opinion 

Print advertising as TVC’s after-thought and extension

On March 1, 2021 by Karthik S

Sometime last year, my cousin brother pinged me on WhatsApp with the photo of an ad on the front page of The Times of India and asked me, “It is supposed to be Aamir Khan? If yes, why would he do this?”….

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Beauty, marriage, and change
advertising communication creative opinion 

Beauty, marriage, and change

On February 26, 2021 by Karthik S

Yesterday, Hindustan Unilever’s Dove made a splash with its new ‘Stop The Beauty Test’ campaign that seems to be calibrated to move the conversation away from pH balance 🙂 For the uninitiated, Sebamed trounced Dove (and other soaps from the HUL repertoire,…

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Learning about your data and privacy through a game of cards!
communication creative opinion 

Learning about your data and privacy through a game of cards!

On February 24, 2021 by Karthik S

Back in October 2020, I noticed an online quiz in Marie Claire’s Fall 2020 issue created by a whitehat hacker, Rachel Tobac. Here’s the quiz – try your luck. Rachel had also tweeted about taking such quizzes for many other frivolous themes…

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Cleaning in and out
advertising creative opinion 

Cleaning in and out

On February 23, 2021 by Karthik S

A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…

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A wine in any other pack?
advertising creative opinion 

A wine in any other pack?

On February 17, 2021 by Karthik S

Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…

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A smart plate
creative ideas opinion 

A smart plate

On February 12, 2021 by Karthik S

Last year, I had written about a clever design idea by the Bangkok-based agency CJ WORX for their client, Thai Health Promotion Foundation. The client wanted to remind people in Thailand to consciously reduce the intake of salt, for health reasons. Simply…

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How to rile a country, General Motors-style
advertising creative opinion social media 

How to rile a country, General Motors-style

On February 11, 2021 by Karthik S

A fun outcome of the Superbowl ads this year was the number of responses evoked by General Motors’ ad starring Will Ferrell. General Motors (through their agency McCann WorldGroup), launched their ‘No way, Norway’ teasers on February 2nd. The first teaser featured…

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