Dense commentary on social media, PR, marketing, advertising and branding.
Hedvig’s (a Swedish insurance company) new campaign (created in-house) made me think more than the usual. In fact, ever since I saw it last week, I have been mulling over it on and off. That’s a good thing since I have read…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
These days we are (as a family) rewatching the Marvel Cinematic Universe (MCU) on weekends – one movie per night on Friday, Saturday and Sunday. I’m using this chronological sequence to watch the films (source: Techradar). We completed Spider-man: Far From Home…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
I found a very good read from the latest issue of HBR (May-June 2020), on a fairly new corporate role/designation that a lot of people still don’t exactly know what it entails. The role of Chief of Staff, associated more with Governments…
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems sales of chewing gum and mint are seriously down. The logic is simple,…
On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…