Why Playing the LinkedIn Algorithm Is Ruining Personal Branding
Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.
LinkedIn: Stop Connecting. Start Following.
On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.
Two blocks and a second chance
An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!
Adding Pepper to a corporate crisis
Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
About Air India CEO’s plagiarized message
What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?
Mysore Sandal ki Tamannah – postpone the outrage till…
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
“Help! My LinkedIn reach has tanked!”
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.