Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
Why Playing the LinkedIn Algorithm Is Ruining Personal Branding
opinion personal branding 

Why Playing the LinkedIn Algorithm Is Ruining Personal Branding

October 14, 2025October 14, 2025 by Karthik S

Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.

No comment
Continue Reading
LinkedIn: Stop Connecting. Start Following.
opinion personal branding social media 

LinkedIn: Stop Connecting. Start Following.

September 15, 2025September 15, 2025 by Karthik S

On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.

No comment
Continue Reading
Two blocks and a second chance
long-form opinion 

Two blocks and a second chance

August 19, 2025August 19, 2025 by Karthik S

An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!

No comment
Continue Reading
Adding Pepper to a corporate crisis
communication marketing & advertising opinion social media 

Adding Pepper to a corporate crisis

July 28, 2025July 28, 2025 by Karthik S

Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.

No comment
Continue Reading
About Air India CEO’s plagiarized message
communication opinion 

About Air India CEO’s plagiarized message

June 16, 2025June 16, 2025 by Karthik S

What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?

No comment
Continue Reading
Mysore Sandal ki Tamannah – postpone the outrage till…
communication marketing & advertising opinion 

Mysore Sandal ki Tamannah – postpone the outrage till…

May 27, 2025May 27, 2025 by Karthik S

The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.

No comment
Continue Reading
“Help! My LinkedIn reach has tanked!”
communication opinion personal branding social media 

“Help! My LinkedIn reach has tanked!”

April 21, 2025April 21, 2025 by Karthik S

As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.

No comment
Continue Reading

Posts pagination

1 2 … 234 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes