From the end of an MK Retail store to FMCG brand-building stack 2.0
Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
When Subramania Bharathi met Srinivasa Ramanujan
I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?
Why Playing the LinkedIn Algorithm Is Ruining Personal Branding
Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.
LinkedIn: Stop Connecting. Start Following.
On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.
Two blocks and a second chance
An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!
Adding Pepper to a corporate crisis
Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
About Air India CEO’s plagiarized message
What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?