Dense commentary on social media, PR, marketing, advertising and branding.
I have written about my daily 5-kilometer running routine many times in the past. See:1. Get healthy and enjoy your drive… while reading a book! 2. Habits But this post is about the breaks in that routine and how it affects me….
As someone who skims through 20+ newspapers every day, one specific thing that catches my eye—though I don’t do anything about it—in Mint newspaper is the use of QR codes. I don’t think I have seen QR codes being used as prominently…
The Financial Express story on Sunday was about brands ‘dropping the act’ and showing authentic experiences. One of the products—and campaigns—mentioned was Dabur Honey, based on a recent campaign featuring Sonu Sood. Here’s what Dabur India marketing head, health supplements, Prashant Agarwal,…
As far as I recall, GSK’s Crocin first released an ad featuring ‘Mr. Sachin Khurana’ early in 2022. The pitch in that ad was that Crocin starts working in 5 minutes. ‘Mr. Sachin Khurana’ is seen wearing a ‘white coat’, pointing to…
When I switch on Netflix on TV, the first thing it asks me is to choose the profile. Ditto with Amazon Prime, which added profiles much after Netflix. Why is this so? Because the TV is a device used by all in…
Lux Industries’ new ad (released in late August 2022) for Venus innerwear starring Salman Khan involves him chasing his banian flying all across the town starting with Salman’s own balcony from where the vest takes off. The ad was conceptualized by Shreyansh…
The new Teachers’ Day campaign by Navneet Education, called ‘Tr. for Teacher’, by the agency FCB Interface, did not work for me at all. For more than one reason. This, despite someone as influential as Anand Mahindra going ga-ga over it. The…