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  • What is ‘Beast of Traal’?
  • How can I help you in your communications strategy?
Podcasts vs audiobooks
advertising opinion 

Podcasts vs audiobooks

On March 22, 2021 by Karthik S

Spotify India has launched its first campaign (by Leo Burnett India) to promote podcasts. This is a significant departure for the brand that was previously known for music, though this is fully understandable given the investment the platform is making towards building…

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“I was a Mac. Now I am an Intel PC”
advertising opinion 

“I was a Mac. Now I am an Intel PC”

On March 19, 2021 by Karthik S

In December 2019 (when the world was an old-normal place), I had wondered, on the back of Pepsi signing long-time Thums Up face Salman Khan as their brand ambassador, if Pepsi would do something brave and allude to ‘thunder’ or something along…

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Advertising true wireless earphones/earbuds
advertising creative opinion 

Advertising true wireless earphones/earbuds

On March 18, 2021 by Karthik S

I love Bluetooth earbuds/headphones. I don’t know why – my usage is fairly standard: some music (I listen to write notes for my playlist on my other blog, Milliblog), work-related calls on my phone and on the laptop (video calls), an hour…

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‘Greatness’ in advertising
advertising communication ideas opinion 

‘Greatness’ in advertising

On March 17, 2021 by Karthik S

Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…

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A fan that feels
advertising creative opinion 

A fan that feels

On March 16, 2021 by Karthik S

Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…

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Zomato’s response is a lesson in corporate communication
communication opinion social media 

Zomato’s response is a lesson in corporate communication

On March 15, 2021 by Karthik S

We (the public) witnessed Hitesha Chandranee’s video on Instagram on March 9th. That was one perspective for us to observe and form an opinion. View this post on Instagram A post shared by HITESHA | Beauty Influencer (@hiteshachandranee) We read about it…

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So near, so far
advertising creative opinion 

So near, so far

On March 12, 2021 by Karthik S

Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…

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