Dense commentary on social media, PR, marketing, advertising and branding.
Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…
I used to be a member of a small lending library called ‘A to Z’ in Saibaba Colony in Coimbatore, while in school in the 90s. The owner used to observe the kind of books I pick and make contextual recommendations on…
Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…
A lot has been written about how India eliminated Polio. A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have started mid-late…
Porter Novelli is one of the world’s largest PR firms and belongs to the Omnicom Group. In November 2020, they announced, in response to a query from The New Yorker that, “Porter Novelli is committed to regularly assessing evolving issues, the science…
If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….
A recent research paper concluded that American Twitter users are adding political words to their bios at a higher rate than any other social identity and that they are now more likely to describe themselves by their political affiliation than their religious…