Bournvita – Tayyari influencers ki
March 6, 2025A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
February 19, 2025LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.
The importance of anchor audiences in personal branding
February 11, 2025Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.
Why does Cadbury’s 5 Star sound like Bajrang Dal?
February 4, 2025Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Which toothpaste did you use last night?
January 28, 2025Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?
GenAI in advertising, done right!
January 20, 2025The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…
An unglamorous personal branding tip from Andre Agassi
January 13, 2025If I were to pick one—just one—thing that you can start doing better towards building your personal brand, this would be it! But, before I come to that, here’s a relevant excerpt from ‘Open: An Autobiography’, by Andre Agassi. This is a…