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Congrats Foodpanda, on the ‘Suryakant’ campaign!
advertising opinion social media 

Congrats Foodpanda, on the ‘Suryakant’ campaign!

On March 11, 2021 by Karthik S

PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…

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The personal re-branding of Ravichandran Ashwin
opinion personal branding social media 

The personal re-branding of Ravichandran Ashwin

On March 10, 2021 by Karthik S

In my earlier avatar working in PR and advertising agencies, I have occasionally worked with famous celebrities (film stars, sportspersons, etc.) for specific promotions, events, campaigns, and so on. Most of them, as I recall, are in the mindset of coming to…

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A creative spin on recycling
advertising creative opinion 

A creative spin on recycling

On March 9, 2021 by Karthik S

Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…

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The mystery of Fabindia’s Jerusalema Challenge
advertising opinion social media 

The mystery of Fabindia’s Jerusalema Challenge

On March 8, 2021 by Karthik S

Ethnic brand Fabindia had launched the Jerusalema Dance Challenge in the middle of February 2021. What is the Jerusalema Challenge? See the end of this post for the background context. The ask was simple – dance to the song playing in the…

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Amazon as a great leveler for smaller brands?
advertising opinion 

Amazon as a great leveler for smaller brands?

On March 5, 2021 by Karthik S

Earlier this year, I went to Amazon (through the website, not the mobile app) and was looking for soap. I don’t recall clearly, but I must have been looking for Hamam soap given that it was quite cold last winter in Bengaluru…

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Influencers disclosing what influenced them
advertising opinion social media 

Influencers disclosing what influenced them

On March 4, 2021 by Karthik S

The Advertising Standards Council Of India has recently announced guidelines to online influencers around social media advertising (PDF). There are 10 broad guidelines, along with some platform-specific recommendations. Of the 10 draft guidelines, 7 pertain exclusively to disclosure! The disclosure guidelines are…

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Mor Milagai chocolate & Cricket-season Karasev
advertising communication creative ideas opinion 

Mor Milagai chocolate & Cricket-season Karasev

On March 3, 2021 by Karthik S

Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…

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