Dense commentary on social media, PR, marketing, advertising and branding.
Imagine: You try to enter a departmental store. Before you enter, they tell you, right at the gate, that to enter the shampoo section even to window shop and check out the options and prices, you’d need to give your phone number…
Day 1 – Wednesday, July 15, 2020 I write about Scotch-Brite India logo having an image (vector) of a woman in it, positively surprised at finding it there. I also include my research into finding out how this vector even made it…
Yesterday’s Times of India has a pan-India front-page advertising campaign by Hero. The Delhi, Kolkata and Mumbai editions of the ad has the headline “Bold ka naya andaaz” on the front-page, and “The icon reimagined” as the headline in page 2. The…
UPDATE – July 17, 2020: Do not fall for misinformation – the Scotch-Brite case study: A step-by-step breakdown. This is a text-book case of misinformation (wrong information shared accidentally). Not disinformation (wrong information shared deliberately). ORIGINAL POST: (Note: Please see the response…
I have been tracking the livestreaming e-commerce trend in China very keenly in recent times. The Chinese version of sales via livestream happens in a certain way:a. a well-known influencer plays the host in an online livestreamb. she/he showcases and promotes a…
Back in 2018, I had written about former MTV VJ José Covaco’s content produced on behalf of brands. His content was far removed from other influencer-led branded content mainly because it was made adhering to his brand’s familiar narrative and not the…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly about this photo then as well). He seemed like a boy/young man…