Dense commentary on social media, PR, marketing, advertising and branding.
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
Back in 2016, we were looking for a new sofa, to replace the one we had, and after a lot of research, decided on the Apollo, on Urban Ladder. We have already purchased a lot from Urban Ladder and it was our…
I started by admiring this idea by Ogilvy Singapore, for their client Furry’s Kitchen, a Singapore-based dog food brand. The idea, as demonstrated, is interesting. The insight they use is the (supposed) perception that food for dogs tastes unpleasant and is made…
The Supreme Court of Netherlands ruled in January 2015 that the Dutch national lottery, Staatsloterij, deceived the public between 2000 and 2008. The trial was prompted by the discovery that the lottery was including unsold tickets too in the draw, thus significantly…
Do you think? No, there’s nothing more in that question 🙂 It usually is, “Do you think X is good?” or, ‘Do you think Y is better than Z?”. But just consider, “Do you think?”. On a daily basis. Just sit and…
As far as Christmas season ads go, this is one of the very best. The client is Doc Morris, one of Germany’s largest online pharmaceutical services. The agency is Jung von Matt/SAGA. The narrative technique is prolonging the intrigue, without letting us…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…