Dense commentary on social media, PR, marketing, advertising and branding.
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
My father was in a single job all his career. He was in a bank, and such single-job careers were very common during his time. People usually aspired for such jobs, in banks or in the Government (banks were nationalized too, incidentally)….
Grofers’ founder Albinder Dhindsa recently took to social media to ‘chime in about the hate’ they were getting ‘for delivering groceries in 10 minutes’. A large part of the ‘chime’ seemed factual enough – long story short:– we deliver from a store…
(Try singing the title to the tune of the ghazal, ‘Hungama hai kyon, Barpa?’) By now, most people, who are reasonably online, know what happened to Myntra a week ago. For those who were living under a digital rock, a short recap….
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…
The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…
I had written about a brand that generously swore and was generally abrasive on Twitter, back in 2018. That brand continues to be exactly the way it was and it’s a total riot! It is so unusual to see a brand stay…