Dense commentary on social media, PR, marketing, advertising and branding.
Our only world is under lockdown. What can a (any) country’s tourism department even dream of communicating at such a time? Here is Portugal’s tourism campaign, ‘Visit Portugal’ showing you how! The ad film is produced by Partners, a Lisbon-based advertising, design…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
The Film Employees Federation of Kerala, or FEFKA, has joined hands with IAM () and released a series of short films to raise awareness about assorted topics around the coronavirus pandemic. The films are in Malayalam, with English subtitles (except for the…
(in no particular order): Increase in interest in home buying, moving away from asset-less, rent/lease mentality. Increased package-size for FMCG products, from sachet-style to monthly-stock sizes (India-specific). Cost of homes goes up, due to reduced labor force in cities (India-specific). Internet-based classroom…
I trust the newspaper (more than I trust random strangers on social media). As someone who has spent more than half of my career in public relations and corporate communications, I know for a fact that a news organization is not an…
First off, let me get this out of the way. The 21-days lockdown is a HUGELY welcome move. I know how incredibly difficult it may sound to 1.3 Billion people, but as the Prime Minister explained it in great nuance last night,…
This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…