Dense commentary on social media, PR, marketing, advertising and branding.
I have written often about my admiration for Netflix’s corporate communications. This includes my grudging admiration even in the case when they use those superior communication skills in disingenuous ways. [Related: A sample list of such opinions, at the end of this…
Britain’s ITV, a TV network that competes with BBC, has been running a mental wellness campaign called ‘Britain Get Talking’ since October 2019. The launch was quite dramatic, to put it mildly! Conceived by ITV’s agency, Uncommon, they literally paused live TV…
When I recently told my wife casually that I’m starting to enjoy the drying the clothes, doing the dishes, sweeping and mopping routine, she responded seriously with, “We need to talk about if and when we need to call our house help…
What would a movie about the impact of social media posts, written and directed Sai Paranjpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…
Store-locators are fairly common among large brands that have a lot of branches. A more nuanced and useful store-locator is one that tells you what kind of products of the company are available near you. ITC has an like that. You select…
I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…
Ever since our species was forced to stay at home, we have been using up video calls a lot more. Companies like Zoom have become as mainstream as Google all of a sudden (for both good and terrible reasons, involving privacy breach…