Dense commentary on social media, PR, marketing, advertising and branding.
These days, under lockdown, I have extra responsibility at home. When the milk packets arrive, I dutifully remove my FitBit first, with the same flair of a cinema hero removing his wristwatch before indulging in a ‘fistfight’ with the villains, and take…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…
We humans use the timer for everything these days. To wake up. To remind us things to do during a day. To alert us that your silent prayer time is over. To remind us about meetings that are now through video conferencing….
We had the yummiest grapes yesterday! They were huge red seedless grapes with a lot of flesh and pretty sweet too! Where did we buy it from? E-commerce stores online? Nope. Neighborhood kirana stores? No! They were delivered to our home through…
I had a say on HDFC Bank’s idea of using their own logo to allow for social distancing, and in the process making people step on its logo, for , on April 17th. The idea has been conceived and executed by Leo…
When we are out in public, we used to be seen and judged based on certain criteria – the way we behave, the way we talk or listen, the way we dress and so on. Post COVID-19—whenever that is—when we are out…