Dense commentary on social media, PR, marketing, advertising and branding.
A customary annual round-up! This is also the only time I seriously look at the post views using Google Analytics. Looking back, WordPress informs me that I have written 256 posts in 2020. My usual target is 1 post per weekday and…
I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…
Tamil newspaper (Dinathanthi). Tamil headline and Tamil campaign name (Pudhiya Aarambham). Hindi newspaper (Navbharat Times). Hindi headline and Hindi campaign name (Nayi Shuruaat). English newspaper editions of Bengaluru, Hyderabad and Kolkata (The Times of India). Hinglish headline and Hindi campaign name written…
Three ads from October, November, and December 2020. October 2020: The agency Cheil India, for their client MG Motors’ Gloster. (October 28)/November 2020: The agency Saatchi & Saatchi Australia, for their client Toyota (Hilux). December 2020: The agency Publicis United States, for…
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
Back in 2016, we were looking for a new sofa, to replace the one we had, and after a lot of research, decided on the Apollo, on Urban Ladder. We have already purchased a lot from Urban Ladder and it was our…
I started by admiring this idea by Ogilvy Singapore, for their client Furry’s Kitchen, a Singapore-based dog food brand. The idea, as demonstrated, is interesting. The insight they use is the (supposed) perception that food for dogs tastes unpleasant and is made…