Dense commentary on social media, PR, marketing, advertising and branding.
As far as Christmas season ads go, this is one of the very best. The client is Doc Morris, one of Germany’s largest online pharmaceutical services. The agency is Jung von Matt/SAGA. The narrative technique is prolonging the intrigue, without letting us…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…
When the Center for Science and Environment (CSE) first announced ‘Honey Fraud’ by top brands in India, it was noon of December 2, 2020. As the news of the murky honey industry in India started to gain traction, Dabur, the market leader,…
A few days ago, I had shared the list of and two of the books in the fiction list were by Blake Crouch – Run, and the Pines trilogy (that makes it 4 books!). There are 2 other books by Blake I…
Ryan Reynolds’ agency, Maximum Effort has released its latest effort, for the client Match. It’s both hilarious and on point for the client’s context! The idea to showcase satan as the hero of an ad to sell that product/service is audacious, but…
My first fitness band was a Xiaomi Mi band that I bought in 2016. Till then, even though I have been clocking a 5-kilometer run every day (since 2009), I had never known the impact of that on my body. My band…
I have been writing a lot about the ways the movie-watching (and consequently the movie-distribution) experience since early this year. Before the pandemic hit the world, I explored the possibility of certain kinds of films reserved for the OTT/home experience and certain…