Dense commentary on social media, PR, marketing, advertising and branding.
But first, if you are clueless, your question would be, ‘But what did Air France do?’ Answer… here, in Jay Shah’s beautifully written blog post. The better such missives are written – with wit, sarcasm and thought, the more the chances of…
Update (October 29, 2013): I got a call from Jet Airways this morning. Standard call letting me know that they will definitely look into it, but what made a BIG difference is that the lady start with, ‘I completely understand what you…
A wildly interesting thought occured to me while waiting for my flight at the crowded Delhi airport a few days ago. What if I was wearing Google Glass, there? What if the Glass had an app to search, identify and recognize faces…
I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook,…
UPDATE February 17, 2016: I suppose this happening in India too now! Here are 2 documented cases of people ranting about brands (owing to poor/false customer service promises) like Airtel and Jet Airways. Examples source: Shrinivas SG and Abhishek Madan. ______ I…
Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some…
I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…