Dense commentary on social media, PR, marketing, advertising and branding.
The first thing that hit me when Theodore finished installing the new OS and started ?speaking? to ?her?, in Spike Jonze?s Her? was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn?t really…
I have no idea who Rajiv Malhotra is. I?m not particularly inclined to know about him either. (Sorry for the Upworthy-style title and pardon the hyperbole about nobody knowing him – just trying more interesting variations of titles!) But then, this happened…
While the world was going nuts over A O Scott’s tweet being used by the makers of Inside Llewyn Davis in a full-page ad in The New York Times, something on a smaller scale was happening in India. The NYT ad cost…
Back in early 2013, there was a minor brouhaha on Quora about an ex-employee of Zomato talking at length about why he is an ex-employee and his not-so-pleasant experience there. Many people took both sides of the argument – some, for Zomato…
Ideally, this post was due in 2011, but today is the last day of 2013 and without much ado, here I go! From the state explained in the two earlier posts… Selling social media in India (October 2009) The next stage in…
MY FM’s RJ Meenakshi has crossed the 100,000 fans milestone on Facebook. Or so announces an eager story in Radio And Music. I’d however refrain from commenting on the quality of content and interactions on her Facebook page – take a look…
Update (November 17, 2013): As so many have pointed to this fact already, manual RT (with credit, without which it is simply plagiarism) could easily fall under ‘Fair Use’, even if tweets are not necessarily copyrightable. A wonderfully named website – Can…