Dense commentary on social media, PR, marketing, advertising and branding.
NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the…
How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India….
Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a…
(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government…
I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the . When he alleged that The Times of India was being slimy to report on his story…
I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people…
No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale…