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The other problem with phone text messages
opinion Random and pointless 

The other problem with phone text messages

August 23, 2013August 23, 2013 by Karthik S

Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some…

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Real-time is a misnomer. The social web is helping my-time evolve!
ideas opinion 

Real-time is a misnomer. The social web is helping my-time evolve!

August 19, 2013September 12, 2018 by Karthik S

I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…

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opinion 

Building trust in Indian e-commerce with clunky and annoying UX!

August 15, 2013 by Karthik S

I usually buy my annual supply of contact lens from the neighborhood optical store. Not just me, I do that for my wife too. We have been doing this for the past 10+ years. Last week, we noticed that our supplies are…

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From merely reporting news to opining
short takes 

From merely reporting news to opining

August 5, 2013August 5, 2013 by Karthik S

TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word…

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The redundancy of phone customer care
opinion 

The redundancy of phone customer care

July 31, 2013August 12, 2013 by Karthik S

Start by reading this blog post, on Convince and Convert – A social media customer service win by DeltaAssist. For the time-challenged, here’s the gist – lady has a problem with Delta, calls customer care, they put her on hold, during hold…

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Launching the 3rd front… the Twitter 3rd Front. Or, #t3f
opinion short takes 

Launching the 3rd front… the Twitter 3rd Front. Or, #t3f

July 24, 2013July 24, 2013 by Karthik S

I’m very, very (and very) tired of this, ‘You made fun of Narendra Modi plans website? You must be Congress!’ and ‘Oh you berated Congress for the Aditi Restaurant fiasco? You must be BJP’. Life isn’t so binary. Computers are binary; humans…

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Comparing organic success on Facebook with paid success
opinion 

Comparing organic success on Facebook with paid success

July 17, 2013 by Karthik S

Could you imagine the following situation? You run a city-based tabloid. You publish a fantastic human interest story and it goes ‘places’. If you only have a print edition (and no online edition), the best total audience for your story is your…

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