What age is right, to join social media?
June 12, 2019Last week, my daughter (she’s 8) came to me and said, ‘I want to make a video where I teach how to floss (dance). Could you put it up online? I want to see how many Likes I get!’. Back when we…
Deepika Padukone’s tuti-phuti commentary is a #win for Lloyd!
June 11, 2019The latest Lloyd TV ad featuring ‘power couple’ Deepika Padukone and Ranveer Singh is definitely one of the better-scripted ones I have seen. I didn’t like the earlier one (Lloyd air conditioner) as much as the new one for the TV range…
Volkswagen owns up to the emissions scandal in its new ‘Hello Light’ ad!
June 10, 2019The new Volkswagen ad is truly path-breaking. It actually starts by referring to the ! This is the first time Volkswagen has owned up to its wrong-doing, but without really apologizing! There are 2 ways to consider this narrative. The good: The…
#2SecondGlance
June 7, 2019The Department of Environment Northern Ireland (DOE, NI) doesn’t beat around the bush when it comes to road safety. Some of its videos are downright gruesome and dramatic. (Watch these 2 videos at your own discretion. They ARE GRUESOME and have been…
Ford Endeavour’s Verito Man moment
June 6, 2019The new Ford Endeavour ad that premiered yesterday during the India vs. South Africa match made me sit up immediately. Watch the ad here: First, it took me back to Mahindra Verito’s 2011 campaign featuring Jimmy Shergill. Called ‘Verito Man’, the ads…
The Avatar problem
June 5, 2019During Facebook’s F8 earlier in May, Ronald Mallet, a researcher at Facebook Reality Labs, showed how Facebook is approaching avatars. Now, avatars have already been explored to the hilt in science fiction, and more recently in Ready Player One. What Facebook is…
Handle this, media houses!
June 4, 2019I recently came across a new Instagram handle started by CNN. Now, I merely hover on Instagram – I hardly use the platform. I’m not a visual-first person, I’m decidedly more words-first. But I’m fully aware of Instagram’s power globally, particularly to…