Dense commentary on social media, PR, marketing, advertising and branding.
I recently came across a new Instagram handle started by CNN. Now, I merely hover on Instagram – I hardly use the platform. I’m not a visual-first person, I’m decidedly more words-first. But I’m fully aware of Instagram’s power globally, particularly to…
Early last week, I got a message on Whatsapp from a friend, Karan. He asked me to view an ad on YouTube because the music that plays towards the end was, according to him, near identical to the jingle used in the…
I came across this delightful piece of art yesterday, from multiple people on WhatsApp and Twitter. It took me quite a while to figure out the source. This seems to have emanated out of the recently-concluded Zee Melt event. The team behind…
Earlier this week, I stumbled on an ad. in the Deccan Herald, by the Bureau of Energy Efficiency. This unassuming one! The ad actually calls out a Samsung branded fridge for failing the energy efficiency test. It seems the fridge was being…
I stumbled on this ad. yesterday in The Times of India. The “No gear. No clutch. No license. No registration.” caught my attention. I then checked . The bikes are categorized as ‘with license’ and ‘without license’ – this is a significant…
If I say, ‘How many RTs?’, what would you think of? People have been using it in one way or another to get something done. Like this request for a specific number of RTs for a prom date! Or this request for…
One category of advertising that I can never comprehend or understand is ‘fashion’. To be honest, my reaction, when I see the fantastic video advertising the fashion industry produces is incredulity. Incredulous for 2 different reasons: one, that the client spent so…