Dense commentary on social media, PR, marketing, advertising and branding.
Dettol launched a new range of bath soap and handwash recently, called ‘Dettol Co-Created with Moms’. Yes, quite a mouthful 🙂 The ads (by McCann) were on air during the India vs. Pakistan match too. It looked remarkably non-Dettol’ish and significantly more…
I recently stumbled on a post on LinkedIn about Akshay Kumar being signed as a brand ambassador for the Massey Ferguson brand of tractors. Now, I have always been fascinated by tractors, like that has recently become very vocal on social media…
Renault Italy wanted to sell 100 limited edition Captur Tokyo edition SUVs. For some reason, they wanted to sell these 100 to ‘younger’ audiences (they perhaps have the data on why they were bent on selling it to this audience; it looks…
This 2016 campaign, called ‘It’s that affordable’, by Memac Ogilvy, uses a really interesting tactic. To send the message that products in IKEA are ‘affordable’ (not ‘cheap’), they use a simple and effective way for us to understand the range of prices…
Back in the 2000s, the word ‘viral’ meant only the bodily viral. And even if there was a piece of information that actually went viral between people, it was primarily through e-mail! (Or, it needed mainstream media to take note of something…
At one point in the 80s/90s in India, there was perhaps only one liquid soap and handwash liquid brand – Fem! Now, there are several brands to choose from! When FMCG brands started selling liquid hand wash in India, many used the…
What’s common between Asian Paints Royale Health Shield, Crompton Anti Bacterial Bulb, Tropicana, Quaker Oats, Eureka Forbes Water Purifier, Kent Water Purifier, Dettol Skincare soap and Odomos? All of them have been ‘endorsed’ by the Indian Medical Association (IMA, a national voluntary…