Dense commentary on social media, PR, marketing, advertising and branding.
Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…
A couple of months ago, when I was invited by the PRCAI HR forum to talk about digital engagement for employees, I noticed PRCAI’s Sr.Director Anup Sharma B’Harry being extra careful in removing the plastic mineral water bottles (the Aquafina/Bisleri variety) away…
I and here it is, caught in a national trend on Twitter called #BoycottTitanWatches! It was trending in the top 10 earlier today. The trend has surprised so many even outside Tamil Nadu that they are wondering why is this trending in…
When AviationAnalyst shared a photo of a Vistara crew member sleeping in the Bengaluru Airport lounge, the reaction by Vistara’s Chief Commercial Officer, Sanjiv Kapoor was exemplary in multiple ways. 1/ AviationAnalyst has 19 followers (the handle has gone private now, understandably,…
Four different products/services that you could buy to own for longer periods of time, now on a sharing or aggregated model! That these products/services are available on such a model tells a lot about the Indian start-up scene, though, to be fair,…
Imagine you enter a departmental store. Say, Shopper’s Stop… or Lifestyle. You move towards the men’s clothing section. You start looking at the shirts and pick up one. Suddenly, out of nowhere materializes a friendly-looking salesperson. He starts rattling the details of…
A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…