Dense commentary on social media, PR, marketing, advertising and branding.
During my vacation in Sri Lanka in the end of October, we were shopping at Keells Departmental Store, the Lankan equivalent of our Nilgiris or Spencer’s. I was particularly intrigued to see the front-of-pack communication in all food items that mentioned sugar,…
Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…
A couple of months ago, when I was invited by the PRCAI HR forum to talk about digital engagement for employees, I noticed PRCAI’s Sr.Director Anup Sharma B’Harry being extra careful in removing the plastic mineral water bottles (the Aquafina/Bisleri variety) away…
I and here it is, caught in a national trend on Twitter called #BoycottTitanWatches! It was trending in the top 10 earlier today. The trend has surprised so many even outside Tamil Nadu that they are wondering why is this trending in…
When AviationAnalyst shared a photo of a Vistara crew member sleeping in the Bengaluru Airport lounge, the reaction by Vistara’s Chief Commercial Officer, Sanjiv Kapoor was exemplary in multiple ways. 1/ AviationAnalyst has 19 followers (the handle has gone private now, understandably,…
Four different products/services that you could buy to own for longer periods of time, now on a sharing or aggregated model! That these products/services are available on such a model tells a lot about the Indian start-up scene, though, to be fair,…
Imagine you enter a departmental store. Say, Shopper’s Stop… or Lifestyle. You move towards the men’s clothing section. You start looking at the shirts and pick up one. Suddenly, out of nowhere materializes a friendly-looking salesperson. He starts rattling the details of…