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Category: social media

Dabur’s contextually clever newsjacking of a wave-2 viral
ideas marketing & advertising opinion social media 

Dabur’s contextually clever newsjacking of a wave-2 viral

July 25, 2020July 25, 2020 by Karthik S

On July 8, 2020, Supriya Sahu IAS, currently posted as Principal Secretary and Managing Director of The Tamil Nadu Small Tea Growers’ Industrial Cooperative Tea Factories’ Federation Limited in Coonoor, tweeted a piece of news citing the Tamil daily Dinamalar, and The…

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LinkedIn permanently bans a member, courtesy Byju’s
opinion personal branding social media 

LinkedIn permanently bans a member, courtesy Byju’s

July 24, 2020July 24, 2020 by Karthik S

I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. . I…

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Do not fall for misinformation – the Scotch-Brite case study
communication opinion social media 

Do not fall for misinformation – the Scotch-Brite case study

July 17, 2020June 15, 2023 by Karthik S

Day 1 – Wednesday, July 15, 2020 I about Scotch-Brite India logo having an image (vector) of a woman in it, positively surprised at finding it there. I also include my research into finding out how this vector even made it to…

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Amul is the Hero we need
communication marketing & advertising opinion social media 

Amul is the Hero we need

July 16, 2020July 16, 2020 by Karthik S

Yesterday’s Times of India has a pan-India front-page advertising campaign by Hero. The Delhi, Kolkata and Mumbai editions of the ad has the headline “Bold ka naya andaaz” on the front-page, and “The icon reimagined” as the headline in page 2. The…

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China’s livestreaming e-commerce vs. Pothys’ live video shopping
opinion social media 

China’s livestreaming e-commerce vs. Pothys’ live video shopping

July 14, 2020July 14, 2020 by Karthik S

I have been tracking the livestreaming e-commerce trend in China very keenly in recent times. The Chinese version of sales via livestream happens in a certain way:a. a well-known influencer plays the host in an online livestreamb. she/he showcases and promotes a…

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Why Danish Sait gets branded content right
creative marketing & advertising opinion social media 

Why Danish Sait gets branded content right

July 13, 2020July 13, 2020 by Karthik S

Back in 2018, I had written about former MTV VJ . His content was far removed from other influencer-led branded content mainly because it was made adhering to his brand’s familiar narrative and not the brand’s narrative. The difference is enormous –…

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Please consider retiring the kids who play adults, Flipkart
marketing & advertising opinion social media 

Please consider retiring the kids who play adults, Flipkart

July 9, 2020July 9, 2020 by Karthik S

When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the (from Flipkart’s own website: Flipkart…

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