Dense commentary on social media, PR, marketing, advertising and branding.
All through the 1980s and 1990s, as I grew up in assorted cities like Bhubaneswar, Bhopal, Trichy, Coimbatore, and Salem (since my dad was in a transferable job – a bank), I used to observe a peculiar obsession of my dad –…
Considering the amount of (online) news FreshWorks has been making around their IPO, this is probably a timely recall. A decade ago, just a year into their inception, Freshdesk was called an ‘unethical troll trying to cash in on Zendesk’s (that was…
Actor Ajay Devgn recreates his iconic introductory scene from his debut, Phool Aur Kaante in a recent ad for Mahindra Furio trucks. I had recently written about Mahindra Furio trucks in a different context. A lot of people have commented about Devgn’s…
Vitaliy Katsenelson, Chief Investment Officer at Investment Management Associates (Denver, Colorado) recently tweeted that they have added, in their job interview process, to check the candidate’s Uber rating (shared by the candidate, on-demand/request, by IMA)! Reason? “If you treat strangers with respect…
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…