Dense commentary on social media, PR, marketing, advertising and branding.
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
(Try singing the title to the tune of the ghazal, ‘Hungama hai kyon, Barpa?’) By now, most people, who are reasonably online, know what happened to Myntra a week ago. For those who were living under a digital rock, a short recap….
There is one crucial element of social media that is worth remembering constantly, but most people don’t particularly remember or bother about it. Hold on to that thought – I’ll come back to it. Before social media platforms entered our lives—which would…
Signal, the messaging platform that pitches its privacy-first nature as the USP, recently took aim at Facebook with a very interesting idea. We all know that Facebook collects a treasure-trove of data about every user across its many online properties. Facebook sells…
Between October 2018 and August 2021, nothing much seems to have changed. Prithvi Shaw | Sindhu PVBaseline VenturesThe Economic Times – Gaurav Laghate 🙂 At the core is a question that was initiated in October 2018, probably for the first time this…
It all started when the chief minister of Mizoram, Zoramthanga, tweeted this at 1:50 pm and 2:53 pm on July 26th. He had tagged India’s home minister, the home minister’s office’s handle, the prime minister’s office’s handle, the chief minister of Assam,…