Triggered by brand sounds
July 29, 2021Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…
Category: social media
Cadbury India’s mass auto-response, 6 years after Maggi crisis
July 20, 2021Back in 2015, Nestle’s Maggi faced online what we can, in hindsight, call the first big social media storm of India. Armed with the news that Maggi contained MSG, assorted people took to social media to question a brand that they all…
Budweiser India’s 2nd marketing misfire in 4 months
July 16, 2021Budweiser India had a marketing misfire in April this year when they got Messi portraits painted over existing street art in Mumbai and Delhi. It was widely called out as a ‘hijack’ where commercial advertising hijacked over organic street art. However, the…
Conversation sanctity
July 8, 2021Indian Prime Minister Narendra Modi recently wished the Dalai Lama recently on the latter’s 86th birthday, on July 6, 2021. This is of course entirely normal. Modi wishes a lot of international and Indian dignitaries on their birthdays and I’m sure he…
Bhavish Aggarwal, the rider CEO, and Ola scooters vs. Ola cabs
July 7, 2021Ola co-founder and CEO Bhavish Aggarwal did something interesting recently. He took a test ride of Ola’s soon-to-be-launched electric scooter. Here is the video that he shared. That brings me to two different threads of thought: Bhavish posing as a user of…
Social media status update prompts
June 24, 2021Before you write and share something on Twitter, Facebook or LinkedIn, do you notice what the prompt in each of those platforms’ status update boxes are? Here they are, if you don’t recall, or didn’t care to observe. Twitter’s prompt fits the…
About Volkswagen CEO Herbert Diess’s use of social media
June 22, 2021Volkswagen CEO Herbert Diess joined Twitter in December 2020. His first tweet was posted on January 20, 2021. And he tagged Elon Musk in his very first tweet! I wrote about his opening Twitter gambit earlier this year. Now, in an article…