Dense commentary on social media, PR, marketing, advertising and branding.
Back in the early 2010s, I was at Edelman, heading the India business for the digital arm, Edelman Digital. One of our early client wins was Chevrolet India (General Motors India). Given how new and raw social media was in 2010, from…
One of the many nuances I dwell upon in great detail in my corporate workshops on personal branding is something seemingly small and insignificant that most people don’t even give it enough thought – how and when to reply to someone on…
Nimesh Dedhia, a tax professional, tweeted about the new income tax website being down/not working, yesterday at 11:14 am. He tagged the Indian income tax department’s handle and India’s finance minister, Nirmala Sitharaman in the tweet. It was a normal, cordial tweet…
Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…
Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…
Part 2 of this post: A lot has been written about . A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have…
In September 2020, the Swedish magazine focused on the healthcare industry, Dagens Medicin (Today’s Medicine), reported about Skåne County (Skåne province in Sweden) was being sued by the Swedish healthcare company Vårdinnovation for breach of contract. The news report said that Skåne…