Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: short takes

opinion short takes 

When MTV India is accused of plagiarism!

January 28, 2010January 28, 2010 by Karthik S

That does sound funny – one would expect the Hindi film composers featured in MTV India to be accused of plagiarism; but in this case, MTV India itself is being accused of plagiarism. Rightfully so. Ashish Shakya (aka @stupidusmaximus) tweeted early this…

7 Comments
Continue Reading
short takes 

Using paid media to get earned media

January 25, 2010 by Karthik S

I recently had a caustic comment about Indian film star (well, superstar!) Shah Rukh Khan endorsing a brand of DTH satellite TV (Dish TV) on a television spot, along with his obviously fake wife and daughter. In response, a fellow tweeter agreed…

No comment
Continue Reading
short takes 

Where Times Square, Lajpat Nagar, Koramangala and Anna Saalai co-exist

January 12, 2010 by Karthik S

No seriously – it could even be, ‘where Jake Gyllenhal, T.Rajendar, Jagapati Babu and Uday Chopra co-exist’! Should they? Can they? The point is this – with social media tools, we’re supposedly, truly global. We discuss things far beyond our country’s scope,…

2 Comments
Continue Reading
short takes 

Do you deserve royalty from The Times of India when they quote your tweet?

January 11, 2010February 15, 2012 by Karthik S

It is fascinating to see mainstream media making ‘news’ out of tweets and Facebook updates. Take for instance, this news piece on The Times of India, that quotes Shah Rukh Khan, from his tweet, on his stand about the pathetic state of…

2 Comments
Continue Reading
short takes 

What does Frooti and Apple have to do with the colour of a bra?

January 9, 2010February 8, 2019 by Karthik S

Now that the whole world knows a lot more about ladies undergarment colors… I don’t need to explain it again. Here’s a good gist. Without getting into whether it was worth it or if it really helped raise awareness of breast cancer…let…

4 Comments
Continue Reading
short takes 

Nexus One…Skylight…sigh!

January 6, 2010 by Karthik S

So, we have more stuff to droll over…other than the iTablet from Apple, which, at this point, merely sounds like a bad medicine. Nexus One went official sometime ago. But, as with many other drool-worthy things, there’s that caveat…this darn thing is…

No comment
Continue Reading
short takes 

Is K&N the automobile equivalent of ‘Intel Inside’?

January 5, 2010 by Karthik S

Seen this logo? I see it every single day, outside almost every single  roadside automobile mechanic in Bangalore. Remember seeing this logo in Delhi, Mumbai, Chennai and other cities as well! Its the logo of a brand of automobile air filter, called,…

No comment
Continue Reading

Posts pagination

Prev 1 … 33 34 35 … 39 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes