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Category: short takes

Tiger Shroff and Pepsi is an awkward combination!
opinion short takes 

Tiger Shroff and Pepsi is an awkward combination!

February 16, 2019February 16, 2019 by Karthik S

Tiger Shroff is the new face of Pepsi? Tiger Shroff?! What were his managers thinking? The man is known for his fitness (and incredibly cool dancing skills, of course!). He has got his own custom workout that Cult.Fit sells very proudly! (See:…

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Bournvita & Ogilvy’s ‘Be Like February’ is a brilliant idea!
ideas opinion short takes 

Bournvita & Ogilvy’s ‘Be Like February’ is a brilliant idea!

February 13, 2019February 13, 2019 by Karthik S

Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…

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Narendra Modi and Tea
opinion short takes 

Narendra Modi and Tea

February 12, 2019February 12, 2019 by Karthik S

The connecting link to all these tweets: Tea! Note that I have not taken the tweets from others/other news sources that report Modi’s speeches or quips. These are all his own tweets, from the 2 handles he owns (not even the PMO…

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#BounceBack from HDFC Life in one media to HDFC Life in another media
opinion short takes 

#BounceBack from HDFC Life in one media to HDFC Life in another media

February 5, 2019February 5, 2019 by Karthik S

I saw this HDFC Life ad in today’s Economic Times with a lot of curiosity. Most insurance ads have photos or visuals that are usually relatable to a lot of people – father, mother, daughter/son, a full’ish looking family with parents, kids,…

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Burger King’s brilliant idea on Twitter – just ‘Like’ that!
ideas opinion short takes 

Burger King’s brilliant idea on Twitter – just ‘Like’ that!

February 4, 2019February 4, 2019 by Karthik S

When McDonald’s launched their all-day breakfast service, they searched Twitter for people who requested for that and replied to them. Here are a couple – McD replying in 2015, to tweets from 2007 and 2008. If you thought going back to old…

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A simple life-lesson from the corners of a loaf of bread
opinion short takes 

A simple life-lesson from the corners of a loaf of bread

January 30, 2019January 30, 2019 by Karthik S

I don’t recall where I first heard this story. But it is a story that I always would remember for more reason than one. The story goes… A man and a woman are married for more than 30 years. They are very…

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Honor’s regional language advertising on Twitter – kudos & problems
opinion short takes 

Honor’s regional language advertising on Twitter – kudos & problems

January 28, 2019January 28, 2019 by Karthik S

I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…

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