Dense commentary on social media, PR, marketing, advertising and branding.
Does Kanwal Rekhi really need to belittle Phani’s decision as ‘chicken-shit’ (“lack of proverbial b..s”), that too, retrospectively… while congratulating someone? Is monetary growth and scale (big, bigger, biggest) the only way to define ‘success’? Is ‘what could have been’ always the…
Apple iPhone Xs will be available in India starting today. So, front page advertisements in leading newspapers are expected anyway. Here are the ads in Bengaluru, across The Times of India and The Economic Times. And here are the ads in Mumbai,…
I did wonder about Kerala’s tourism prospects from the perspective of rebranding and positioning. But here’s a tourism/travel related brand taking the first step towards that! For Samsonite, this theme is so very apt and contextual. And the brand using that positioning…
Had a few points to make about TeamBHP, for : “Web 1.0 entity still going strong in Web 3.0 world”
I’m quite a fan of iD’s products and packaging design (see: http://bit.ly/2Ocz29x). I always make it a point to try all their products – the dosa/idly batter is a regular fixture in our home. The chutneys weren’t, after the trial. I picked…
Last night, I noticed an unusual tweet from Sridhar Vembu, CEO of one of the most celebrated SAAS companies from India, Zoho. From then, things have gone debilitatingly bad for Zoho. It’s literally a bloodbath with many customers bad-mouthing Zoho across multiple…
I loved this augmented reality use-case demonstration! But, as much as it makes me go wow!, I was also left wondering if this is an over-reach and if these can be done simply using printed menus anyway. If a simpler solution exists,…