Dense commentary on social media, PR, marketing, advertising and branding.
What are the things that we have come to trust or use implicitly… as a habit? Let me explain. Back in the year 2000, I remember going to a VSNL office in Cunningham Road in Bangalore and buying a physical dial-up internet…
To be absolutely honest, Instagram’s, and later Facebook’s, Stories format doesn’t interest me at all. If I was perhaps a teenager, I may be more thrilled about time-bound content that disappears after a short duration and I’d muster enough FOMO to keep…
When YesBank went down the drain late last week, a couple of other large brands were affected too. The first and obviously visible one was The Economic Times that has the Global Business Summit. The title sponsor for this event has been…
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…
Facebook India’s latest campaign, by Dentsu Taproot, involves an Indian festival that is widely canceled due to coronavirus – Holi. The narrative thread goes like this:– Guy in Romania. – Missing Holi back home.– His friends reach out to friends in Romania…
22 reported snags due to a Pratt & Whitney engine. Almost all media reports mention Pratt & Whitney by name and it has become a household brand in evoking fear. And yet, they have the temerity to go into damage control mode…
Pepsi’s advertising in India has always been garishly over-the-top, right from the days of Yehi Hai Right Choice, to Pepsi Thi Pee Gaya. We tend to watch it with the same sense of disbelief as we do with a David Dhawan film….