Dense commentary on social media, PR, marketing, advertising and branding.
(in no particular order): Increase in interest in home buying, moving away from asset-less, rent/lease mentality. Increased package-size for FMCG products, from sachet-style to monthly-stock sizes (India-specific). Cost of homes goes up, due to reduced labor force in cities (India-specific). Internet-based classroom…
I trust the newspaper (more than I trust random strangers on social media). As someone who has spent more than half of my career in public relations and corporate communications, I know for a fact that a news organization is not an…
First off, let me get this out of the way. The 21-days lockdown is a HUGELY welcome move. I know how incredibly difficult it may sound to 1.3 Billion people, but as the Prime Minister explained it in great nuance last night,…
This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…
By now, most Indians and even people around the world would have seen Prime Minister Modi’s address to the nation yesterday evening at 8pm. While there were only skeletal details on our nation’s preparedness to the crisis caused by coronavirus, what was…
The ‘World’s Biggest A**hole’ is a tough piece to have an opinion on. Yes, that’s the name of the film! Go ahead… watch it. It stars actor Thomas Jane as the Coleman F. Sweeney, or the a-hole in question. It’s by Martin…
The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…