Dense commentary on social media, PR, marketing, advertising and branding.
First off, let me get this out of the way. The 21-days lockdown is a HUGELY welcome move. I know how incredibly difficult it may sound to 1.3 Billion people, but as the Prime Minister explained it in great nuance last night,…
This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…
By now, most Indians and even people around the world would have seen Prime Minister Modi’s address to the nation yesterday evening at 8pm. While there were only skeletal details on our nation’s preparedness to the crisis caused by coronavirus, what was…
The ‘World’s Biggest A**hole’ is a tough piece to have an opinion on. Yes, that’s the name of the film! Go ahead… watch it. It stars actor Thomas Jane as the Coleman F. Sweeney, or the a-hole in question. It’s by Martin…
The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…
What are the things that we have come to trust or use implicitly… as a habit? Let me explain. Back in the year 2000, I remember going to a VSNL office in Cunningham Road in Bangalore and buying a physical dial-up internet…
To be absolutely honest, Instagram’s, and later Facebook’s, Stories format doesn’t interest me at all. If I was perhaps a teenager, I may be more thrilled about time-bound content that disappears after a short duration and I’d muster enough FOMO to keep…