Dense commentary on social media, PR, marketing, advertising and branding.
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…
I have always been a fan of soaps, and have written about multiple brands of soaps in the past. One brand, besides Cinthol Red, that I keep going back to, every few months, is Aramusk. For the longest time, I was fascinated…
When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
Recently, I saw a flood of tweets from a lot of different people where they were seeking donations for Uday Foundation, a Delhi-based NGO, for their Hunger Free February campaign. The way Uday Foundation roped all those people is interesting. Uday Foundation…
There is something endearing about long client-agency relationships in advertising. People change on both sides, but a good working relationship transcends individuals since the agency embodies the client’s work and identity, while the client completely trusts the agency to do so, and…
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…