Dense commentary on social media, PR, marketing, advertising and branding.
Rishi Sunak, Member of the British Parliament and Chancellor of the Exchequer (Finance Minister, in Indian terms)… and the son-in-law of ‘Infosys’ N.R.Narayana Murthy, tweeted about having tea recently. The tweet included a large pack of the tea, with the brand name…
Indian Prime Minister Narendra Modi tweeted on March 2, 2020, this: The media and people generally went haywire trying to outguess each other about what Modi was actually planning to do if you do not take his words literally. Or, if he…
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…
I have always been a fan of soaps, and have written about multiple brands of soaps in the past. One brand, besides Cinthol Red, that I keep going back to, every few months, is Aramusk. For the longest time, I was fascinated…
When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
Recently, I saw a flood of tweets from a lot of different people where they were seeking donations for Uday Foundation, a Delhi-based NGO, for their Hunger Free February campaign. The way Uday Foundation roped all those people is interesting. Uday Foundation…