Dense commentary on social media, PR, marketing, advertising and branding.
I had a say on HDFC Bank’s idea of using their own logo to allow for social distancing, and in the process making people step on its logo, for , on April 17th. The idea has been conceived and executed by Leo…
When we are out in public, we used to be seen and judged based on certain criteria – the way we behave, the way we talk or listen, the way we dress and so on. Post COVID-19—whenever that is—when we are out…
I have written often about my admiration for Netflix’s corporate communications. This includes my grudging admiration even in the case when they use those superior communication skills in disingenuous ways. [Related: A sample list of such opinions, at the end of this…
Britain’s ITV, a TV network that competes with BBC, has been running a mental wellness campaign called ‘Britain Get Talking’ since October 2019. The launch was quite dramatic, to put it mildly! Conceived by ITV’s agency, Uncommon, they literally paused live TV…
When I recently told my wife casually that I’m starting to enjoy the drying the clothes, doing the dishes, sweeping and mopping routine, she responded seriously with, “We need to talk about if and when we need to call our house help…
What would a movie about the impact of social media posts, written and directed Sai Paranjpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…
Store-locators are fairly common among large brands that have a lot of branches. A more nuanced and useful store-locator is one that tells you what kind of products of the company are available near you. ITC has an like that. You select…