Dense commentary on social media, PR, marketing, advertising and branding.
When I recently told my wife casually that I’m starting to enjoy the drying the clothes, doing the dishes, sweeping and mopping routine, she responded seriously with, “We need to talk about if and when we need to call our house help…
What would a movie about the impact of social media posts, written and directed Sai Paranjpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…
Store-locators are fairly common among large brands that have a lot of branches. A more nuanced and useful store-locator is one that tells you what kind of products of the company are available near you. ITC has an like that. You select…
I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…
Ever since our species was forced to stay at home, we have been using up video calls a lot more. Companies like Zoom have become as mainstream as Google all of a sudden (for both good and terrible reasons, involving privacy breach…
There are so many digital services that have offered their product completely free as a response to the global coronavirus pandemic. I cannot even begin to make a list of such services, but some of the ones that caught my attention include…
US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…