Dense commentary on social media, PR, marketing, advertising and branding.
What would a movie about the impact of social media posts, written and directed Sai Paranjpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…
Store-locators are fairly common among large brands that have a lot of branches. A more nuanced and useful store-locator is one that tells you what kind of products of the company are available near you. ITC has an like that. You select…
I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…
Ever since our species was forced to stay at home, we have been using up video calls a lot more. Companies like Zoom have become as mainstream as Google all of a sudden (for both good and terrible reasons, involving privacy breach…
There are so many digital services that have offered their product completely free as a response to the global coronavirus pandemic. I cannot even begin to make a list of such services, but some of the ones that caught my attention include…
US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…
With regard to brands trying various kinds of content in Stage 3 of this pandemic (), my favorite right now is Steak-umm, a brand of thin-sliced frozen steaks. As a content format for social media, this is a brilliant subversion of the…