Dense commentary on social media, PR, marketing, advertising and branding.
I still remember the first pair of branded sneakers I got. It was from , which I recall being that generation of Indians’ Nike, Reebok and Adidas combined. I believe Action was the first sports shoes brand in India and this ad,…
PS: This is a marketing/communications perspective of the launch. Here’s the . Update – August 16, 2019:And finally, the empire strikes back! The big daddy of Indian biscuit empire fires the long-overdue salvo against Amul’s skirmish almost after a month! A sentence…
Back in the 90s, when I was doing my UG in Salem, there used to be a Channel V program called Simply South, with Suchitra Pillai as the VJ. It was perhaps the only ‘national’ program on TV at that time that…
Last week, I spoke (part of my book promotion) at a gathering of (predominantly) women entrepreneurs on behalf of , a platform that empowers women with information on career, entrepreneurship, parenting, health, social issues and personal finances. The event was organized at…
Anil (pronounced aNil, means squirrel, in Tamil) is one of the oldest, most recognized vermicelli brands in Tamil Nadu (besides other brands like Savorit and Bambino). Anil Semiya has been advertising its products in local Tamil TV for a very long time,…
Another unicorn with a lot of money trampling over smaller players like MilkBasket, Doodhwala, DailyNinja, Supr Daily by burning cash to fund freebies and win users? This was anticipated, anyway – we buy groceries and vegetables regularly from BigBasket and morning milk…
First, they said, ‘Pay online. Delivery in 1-2 weeks’. We took to the habit tentatively. Then they came with, ‘Cash on delivery. Delivery within a week, maximum’. We liked it. Then came 1-day delivery, while payment methods went through a sea change….