Dense commentary on social media, PR, marketing, advertising and branding.
Last week, I spoke (part of my book promotion) at a gathering of (predominantly) women entrepreneurs on behalf of , a platform that empowers women with information on career, entrepreneurship, parenting, health, social issues and personal finances. The event was organized at…
Anil (pronounced aNil, means squirrel, in Tamil) is one of the oldest, most recognized vermicelli brands in Tamil Nadu (besides other brands like Savorit and Bambino). Anil Semiya has been advertising its products in local Tamil TV for a very long time,…
Another unicorn with a lot of money trampling over smaller players like MilkBasket, Doodhwala, DailyNinja, Supr Daily by burning cash to fund freebies and win users? This was anticipated, anyway – we buy groceries and vegetables regularly from BigBasket and morning milk…
First, they said, ‘Pay online. Delivery in 1-2 weeks’. We took to the habit tentatively. Then they came with, ‘Cash on delivery. Delivery within a week, maximum’. We liked it. Then came 1-day delivery, while payment methods went through a sea change….
Related: While both the speeches are worth listening to, in their entirety, I love the fact that he is accentuating Apple’s pitch for privacy, something only Apple can, confidently and with a serious face, claim. Amongst Facebook, Amazon, Apple, Netflix and Google…
One side of the privacy argument: “People today are rightly concerned about how their information is used and shared, yet they all define privacy in their own ways. We’ve stayed focused on the products and features that make privacy a reality —…
As someone not actively interested in the stock market, I usually delete all email from ICICI Direct. This one caught my eye because of the word ‘podcast’! Full marks for using the latest buzzword in the email – it worked on me…