Dense commentary on social media, PR, marketing, advertising and branding.
Santoor has been using the mother-daughter template for a very, very long time. Their latest ad doesn’t use the ‘Mummy!’ call-out in the template but tries to be topical, in context to the increased attention on hand-wash during the pandemic. But the…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
One of the most popular advertising slogans in the 80s and 90s in India was Prestige pressure cookers’, “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar?”. The 80s ad was written by Sadiqa Peerbhoy of MAA Advertising and directed…
I stumbled upon a sale-offer by Paperboat that seemed to be crafted really well. I’m not sure who took this photo, and from which store, but I came across this via a post on LinkedIn where I was tagged. My first reaction…
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
This is influencer marketing done really, really well! Yesterday was Karan Johar’s birthday. And he posted 2 Instagram posts for it – one was an adorable candle-blowing video of his birthday celebration with his kids and mother, and the other was a…