Dense commentary on social media, PR, marketing, advertising and branding.
Two hugely imaginative campaigns, for two children’s play-things. Lego, by Ogilvy Bangkok in 2017. Play-Doh, by Ogilvy São Paulo in 2019. For Lego, they could have shown the kids building it from the outside. But, from the inside, it makes a more…
When you notice ‘Brand Connect’ in a magazine (or a newspaper), what goes in your mind? Most people in the marketing space know that it is a euphemism for ‘paid advertising’. Instead of saying, “We paid for this space because we don’t…
You may have wondered this many times while watching ads for Sensodyne toothpaste, meant for sensitive teeth, from GlaxoSmithKline. The doctors always have Indian names. They are always practicing in the UK. Never an Indian doctor practicing in India. The second part…
Hedvig’s (a Swedish insurance company) new campaign (created in-house) made me think more than the usual. In fact, ever since I saw it last week, I have been mulling over it on and off. That’s a good thing since I have read…
Santoor has been using the mother-daughter template for a very, very long time. Their latest ad doesn’t use the ‘Mummy!’ call-out in the template but tries to be topical, in context to the increased attention on hand-wash during the pandemic. But the…
About a month ago, I had written about our iron guy. During the lockdown, we, as a family, have literally been wearing the same set of 4-5 pieces of clothing without ever bothering to iron them. And our iron guy kept asking…
One of the most popular advertising slogans in the 80s and 90s in India was Prestige pressure cookers’, “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar?”. The 80s ad was written by Sadiqa Peerbhoy of MAA Advertising and directed…