Dense commentary on social media, PR, marketing, advertising and branding.
Since the pandemic went berserk in March (at least in India) and the lockdowns ensued (in many parts of the world), we have all come to depend on the inevitability of the internet a lot more. There is no other way to…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…
Back in my agency days, one of my larger clients was a car brand. One of their models was to complete a certain milestone (in terms of the number of cars sold in India) and we were brainstorming on ideas for a…
Voice assistants have featured in science-fiction and popular culture in the past too. But now that we have voice assistants with some decent amount of traction among users and the fact that they have become a reality, how does popular culture depict…
Back in March this year, I had written about BBDO (the ad agency network) using LinkedIn to announce how each employee’s home was now essentially a new branch office for BBDO. It was smart, very-agency’ish creativity of announcing that they are all…
How many ways can a brand of mosquito repellant advertise itself? We have had the cream variety like Odomos for a few decades now. Then the coil variety, pioneered by Tortoise. The electric, smoke-free gadget with a ‘mat’ was launched in the…