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Category: marketing & advertising

How do you behave when your internet is down?
marketing & advertising opinion 

How do you behave when your internet is down?

September 3, 2020September 3, 2020 by Karthik S

Since the pandemic went berserk in March (at least in India) and the lockdowns ensued (in many parts of the world), we have all come to depend on the inevitability of the internet a lot more. There is no other way to…

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Out-of-the-paper ideas in print
creative ideas marketing & advertising opinion 

Out-of-the-paper ideas in print

August 31, 2020August 31, 2020 by Karthik S

I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…

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Lightlife vs. Impossible and Beyond Meat
communication marketing & advertising opinion 

Lightlife vs. Impossible and Beyond Meat

August 27, 2020January 16, 2023 by Karthik S

As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…

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“Mujhse Dosti Karoge?” —Indian Terrain
creative marketing & advertising opinion social media 

“Mujhse Dosti Karoge?” —Indian Terrain

August 26, 2020August 26, 2020 by Karthik S

Back in my agency days, one of my larger clients was a car brand. One of their models was to complete a certain milestone (in terms of the number of cars sold in India) and we were brainstorming on ideas for a…

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What more do you want digital voice assistants to do?
communication marketing & advertising opinion 

What more do you want digital voice assistants to do?

August 24, 2020August 24, 2020 by Karthik S

Voice assistants have featured in science-fiction and popular culture in the past too. But now that we have voice assistants with some decent amount of traction among users and the fact that they have become a reality, how does popular culture depict…

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Our new job
creative marketing & advertising opinion social media 

Our new job

August 21, 2020August 21, 2020 by Karthik S

Back in March this year, I had written about BBDO (the ad agency network) using LinkedIn to announce how each employee’s home was now essentially a new branch office for BBDO. It was smart, very-agency’ish creativity of announcing that they are all…

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Pushing the creative limits of  selling protection from mosquitos
creative marketing & advertising opinion 

Pushing the creative limits of selling protection from mosquitos

August 20, 2020August 20, 2020 by Karthik S

How many ways can a brand of mosquito repellant advertise itself? We have had the cream variety like Odomos for a few decades now. Then the coil variety, pioneered by Tortoise. The electric, smoke-free gadget with a ‘mat’ was launched in the…

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