Dense commentary on social media, PR, marketing, advertising and branding.
The advertising world has a history of using as a narrative device characters that cannot speak and are forced to talk like normal/adult humans. For instance, animals are given the power to communicate with humans in their own language (with subtitles in…
UPDATE: September 24, 2020: Airtel has released another ad in this series, once again, in The Telegraph. Like the previous ad, the tone is interesting for the way the story accepts that Airtel’s network is poor inside the home (homes!), but that…
In 2019, Aaj Tak, the Hindi TV news channel was the title sponsor for Kings XI Punjab IPL team. That meant they were given the front-of-jersey position for their logo. In 2020, TV9 Bharatvarsh, another Hindi TV news channel has been signed…
The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….
Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…
Apple has been using the privacy narrative for a few years, in its advertising. Apple is perhaps the only company in the entire world that could convincingly (ok, reasonably convincingly, given that they have a deal with Google for a lot of…
If you are old enough to wonder about such things, I’m reasonably sure you would have wondered why ads for menstrual hygiene products (like sanitary pads or tampons) use blue-colored liquid instead of red to demonstrate the product efficacy. The color and…