Dense commentary on social media, PR, marketing, advertising and branding.
I started by admiring this idea by Ogilvy Singapore, for their client Furry’s Kitchen, a Singapore-based dog food brand. The idea, as demonstrated, is interesting. The insight they use is the (supposed) perception that food for dogs tastes unpleasant and is made…
UPDATE: Added the 2021, 2022 and 2023 ads by Staatsloterij, both made by the same agency, TBWA\NEBOKO, at the end of this post. The Supreme Court of Netherlands ruled in January 2015 that the Dutch national lottery, Staatsloterij, deceived the public between…
As far as Christmas season ads go, this is one of the very best. The client is Doc Morris, one of Germany’s largest online pharmaceutical services. The agency is Jung von Matt/SAGA. The narrative technique is prolonging the intrigue, without letting us…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…
When the Center for Science and Environment (CSE) first announced ‘Honey Fraud’ by top brands in India, it was noon of December 2, 2020. As the news of the murky honey industry in India started to gain traction, Dabur, the market leader,…
A few days ago, I had shared the list of and two of the books in the fiction list were by Blake Crouch – Run, and the Pines trilogy (that makes it 4 books!). There are 2 other books by Blake I…
Ryan Reynolds’ agency, Maximum Effort has released its latest effort, for the client Match. It’s both hilarious and on point for the client’s context! The idea to showcase satan as the hero of an ad to sell that product/service is audacious, but…