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Category: marketing & advertising

Influencers disclosing what influenced them
marketing & advertising opinion social media 

Influencers disclosing what influenced them

March 4, 2021March 4, 2021 by Karthik S

The (PDF). There are 10 broad guidelines, along with some platform-specific recommendations. Of the 10 draft guidelines, 7 pertain exclusively to disclosure! The disclosure guidelines are very similar to what (PDF). But a bigger question is around the ‘why’ of these disclosures….

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Mor Milagai chocolate & Cricket-season Karasev
communication creative ideas marketing & advertising opinion 

Mor Milagai chocolate & Cricket-season Karasev

March 3, 2021March 3, 2021 by Karthik S

Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…

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Print advertising as TVC’s after-thought and extension
communication creative marketing & advertising opinion 

Print advertising as TVC’s after-thought and extension

March 1, 2021June 2, 2024 by Karthik S

Sometime last year, my cousin brother pinged me on WhatsApp with the photo of an ad on the front page of The Times of India and asked me, “It is supposed to be Aamir Khan? If yes, why would he do this?”….

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Beauty, marriage, and change
communication creative marketing & advertising opinion 

Beauty, marriage, and change

February 26, 2021February 26, 2021 by Karthik S

Yesterday, Hindustan Unilever’s Dove made a splash with its new ‘Stop The Beauty Test’ campaign that seems to be calibrated to move the conversation away from pH balance 🙂 For the uninitiated, Sebamed trounced Dove (and other soaps from the HUL repertoire,…

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Cleaning in and out
creative marketing & advertising opinion 

Cleaning in and out

February 23, 2021February 23, 2021 by Karthik S

A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…

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A wine in any other pack?
creative marketing & advertising opinion 

A wine in any other pack?

February 17, 2021February 17, 2021 by Karthik S

Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…

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Feel good, in two contrasting ways
marketing & advertising opinion 

Feel good, in two contrasting ways

February 16, 2021February 16, 2021 by Karthik S

Two ads from January 2021, for 2 different products, but their messages are polar opposites to each other! I loved the first one – for Unilever’s Degree Deodorant, by the agency BBDO USA. The ad film features NBA star Kevin Durant and…

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