Dense commentary on social media, PR, marketing, advertising and branding.
In December 2019 (when the world was an old-normal place), I had wondered, on the back of Pepsi signing long-time Thums Up face Salman Khan as their brand ambassador, if Pepsi would do something brave and allude to ‘thunder’ or something along…
I love Bluetooth earbuds/headphones. I don’t know why – my usage is fairly standard: some music (I listen to write notes for my playlist on my other blog, Milliblog), work-related calls on my phone and on the laptop (video calls), an hour…
Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…
Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…
Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…
PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…
Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…