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Category: marketing & advertising

Milk by any other name?
marketing & advertising opinion 

Milk by any other name?

March 23, 2021May 9, 2023 by Karthik S

I had written about the peanut butter brands available in India, back in 2018. I had then wondered why Amul had not entered that category. Yesterday, I see Amul advertise its new product! This is after Kissan recently made its entry into…

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Podcasts vs audiobooks
marketing & advertising opinion 

Podcasts vs audiobooks

March 22, 2021March 22, 2021 by Karthik S

Spotify India has launched its first campaign (by Leo Burnett India) to promote podcasts. This is a significant departure for the brand that was previously known for music, though this is fully understandable given the investment the platform is making towards building…

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“I was a Mac. Now I am an Intel PC”
marketing & advertising opinion 

“I was a Mac. Now I am an Intel PC”

March 19, 2021February 22, 2023 by Karthik S

In December 2019 (when the world was an old-normal place), I had wondered, on the back of Pepsi signing long-time Thums Up face Salman Khan as their brand ambassador, if Pepsi would do something brave and allude to ‘thunder’ or something along…

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Advertising true wireless earphones/earbuds
creative marketing & advertising opinion 

Advertising true wireless earphones/earbuds

March 18, 2021March 18, 2021 by Karthik S

I love Bluetooth earbuds/headphones. I don’t know why – my usage is fairly standard: some music (I listen to write notes for my playlist on my other blog, Milliblog), work-related calls on my phone and on the laptop (video calls), an hour…

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‘Greatness’ in advertising
communication ideas marketing & advertising opinion 

‘Greatness’ in advertising

March 17, 2021March 17, 2021 by Karthik S

Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…

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A fan that feels
creative marketing & advertising opinion 

A fan that feels

March 16, 2021March 16, 2021 by Karthik S

Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…

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So near, so far
creative marketing & advertising opinion 

So near, so far

March 12, 2021March 12, 2021 by Karthik S

Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…

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