Dense commentary on social media, PR, marketing, advertising and branding.
What comes to your mind when you hear, “Mann mein laddoo phutaa”? Motichur laddoos in your mouth? Or does your mind remind you of a specific brand/product – Cadbury’s Dairy Milk Chocolate Shots? Chances are, the phrase may remind you of the…
Recently, an ambitious idea called pOrtal ‘connected’ Lithuania’s capital, Vilnius and the city of Lublin in Poland. What was the connection? This! This is not a new idea, though. There have been many earlier attempts at ‘connecting’ 2 different cities like this….
Given that ESG (Environmental, Social, and Corporate Governance) is the hottest metric for global companies to go after, both Samsung and Sony have been trying specific things out of their cardboard packaging. While Samsung’s fun efforts put the onus on the users,…
Now that India’s Union Government has taken on the responsibility (as it should) of procuring the vaccines, the hope is that the supply issues would be sorted. As early as possible, to make up for the lost time (and lives). The issue…
Apple has been releasing a series of ads bolstering iOS’s privacy-centric features. I , last year. Like that ad, the latest one too, again by TBWA\Media Arts Lab, takes some creative liberties to make its point – usual advertising-level exaggerations and some…
The usual starting point in any kind of communication is that there is an audience that is interested in that communication. We use this for every kind of communication – whether a simple tweet or a WhatsApp message, or an advertisement or…
Early June, there was widely covered news about an internal document at Nestle that claimed that “only 37% of Nestle’s food and beverage products had a rating of over 3.5 as per Australia’s health star rating system, in which products are given…