From the end of an MK Retail store to FMCG brand-building stack 2.0
Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
Category: marketing & advertising
Adding Pepper to a corporate crisis
Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
Mysore Sandal ki Tamannah – postpone the outrage till…
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
Marketing team career promotion yojana, on LinkedIn!
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Why normalize ragging, Cadbury and Ogilvy?
Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.
Bournvita – Tayyari influencers ki
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!
LinkedIn ‘brand partnership’ label Vs. ASCI guidelines
LinkedIn’s ‘brand partnership’ label is deceptive and misleading, and is already being misused by Indian LinkedInfluencers against ASCI’s guidelines.