Dense commentary on social media, PR, marketing, advertising and branding.
Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…
With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…
“In a way, ‘tea’ is also a kind of social network through which we make so many connections and relationships and end up calling them ‘friendship’ or ‘love’. We make these connections so effortlessly, like ‘Ok, let’s meet for tea sometimes’, or…
Tanishq’s new ad for the sub-brand Rivaah is the kind that makes me cheer loudly with a ‘Bravo, Tanishq!’. The agency behind the ad is Lowe Lintas. Here’s the ad: Why ‘Bravo!’? Consider the backdrop. In October 2020, Tanishq was literally hounded,…
In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…
Just wondering about this aloud, considering elections are around the corner in Karnataka: Individual candidates from assorted political parties communicate through many methods – door-to-door campaigning, public meetings, mainstream media, social media, and so on. Through all these modes, they purport to…
Spinny, the pre-owned car retailing platform (industry jargon for ‘used car buying and sales’) launched its first national brand campaign during IPL 2022. The campaign, called ‘Khushiyon Ki Long Drive’, had 2 versions featuring Sachin Tendulkar and PV Sindhu, respectively, and was…