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Category: marketing & advertising

The Zoya Factor: Titan Zoya’s content strategy
communication ideas marketing & advertising opinion social media 

The Zoya Factor: Titan Zoya’s content strategy

August 1, 2023August 1, 2023 by Karthik S

Most brands talk of a ‘content strategy’ besides other forms of marketing and communications (including advertising), but very few truly go all the way sticking to their strategy. A couple of brands like Zomato, Dunzo, and Swiggy, among others, have successfully cracked…

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AI in advertising: more misses than hits, so far
communication creative ideas marketing & advertising opinion 

AI in advertising: more misses than hits, so far

July 26, 2023July 26, 2023 by Karthik S

With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…

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A 2014 Hindi book, Kingfisher, and Red Label’s social network ad
communication creative marketing & advertising opinion 

A 2014 Hindi book, Kingfisher, and Red Label’s social network ad

July 3, 2023July 3, 2023 by Karthik S

“In a way, ‘tea’ is also a kind of social network through which we make so many connections and relationships and end up calling them ‘friendship’ or ‘love’. We make these connections so effortlessly, like ‘Ok, let’s meet for tea sometimes’, or…

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Bravo, Tanishq!
communication marketing & advertising opinion 

Bravo, Tanishq!

June 16, 2023June 16, 2023 by Karthik S

Tanishq’s new ad for the sub-brand Rivaah is the kind that makes me cheer loudly with a ‘Bravo, Tanishq!’. The agency behind the ad is Lowe Lintas. Here’s the ad: Why ‘Bravo!’? Consider the backdrop. In October 2020, Tanishq was literally hounded,…

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The beginning of the end of Twitter as a customer support channel?
communication marketing & advertising opinion social media 

The beginning of the end of Twitter as a customer support channel?

May 4, 2023May 4, 2023 by Karthik S

In one of my earlier agency-side stints, there was a particularly tough person at a client, a large, technology company. Tough would be putting things mildly given the relentless barrage of pointlessness directed at us, the agency. At some point during the…

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Polling booth = Point of sale?
communication ideas marketing & advertising opinion 

Polling booth = Point of sale?

April 27, 2023April 27, 2023 by Karthik S

Just wondering about this aloud, considering elections are around the corner in Karnataka: Individual candidates from assorted political parties communicate through many methods – door-to-door campaigning, public meetings, mainstream media, social media, and so on. Through all these modes, they purport to…

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Spinny – Gone too far?
communication marketing & advertising opinion 

Spinny – Gone too far?

April 24, 2023April 24, 2023 by Karthik S

Spinny, the pre-owned car retailing platform (industry jargon for ‘used car buying and sales’) launched its first national brand campaign during IPL 2022. The campaign, called ‘Khushiyon Ki Long Drive’, had 2 versions featuring Sachin Tendulkar and PV Sindhu, respectively, and was…

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