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Category: long-form

How’s the josh, KPMG?
ideas long-form opinion 

How’s the josh, KPMG?

March 5, 2019March 13, 2019 by Karthik S

I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…

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Gully Boy and a lesson in brand-blindness
ideas long-form opinion 

Gully Boy and a lesson in brand-blindness

February 15, 2019February 15, 2019 by Karthik S

Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…

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First Valentine? Sure. But, why Borosil?
long-form opinion 

First Valentine? Sure. But, why Borosil?

February 14, 2019February 17, 2019 by Karthik S

I’m most definitely a fan of Borosil’s products. Here’s proof: But, I’m adequately baffled by their new . Here’s the film. It’s a nice enough film; functional and to the point. But, why Borosil? ‘Because they can’, is hardly an answer. So,…

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When your brand is famous, but not because of your efforts!
long-form opinion 

When your brand is famous, but not because of your efforts!

February 6, 2019February 6, 2019 by Karthik S

This article first appeared in . Last year, I recall having a spirited discussion about what a brand like Hindware could derive out of its social media command center (they had set-up one at that time), on LinkedIn. The crux was that…

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An imaginary surgical strike on piracy
long-form opinion 

An imaginary surgical strike on piracy

January 21, 2019January 23, 2019 by Karthik S

The Hindi film, Uri: The Surgical Strike, released on January 11, 2019. On Tuesday, the subsequent week (January 15, 2019), someone named Arin Mandal, from Kolkata, shared a video on his Facebook timeline. In the video he says that he tried downloading…

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Disguise-Fool-Reveal – but to what effect?
long-form opinion 

Disguise-Fool-Reveal – but to what effect?

January 18, 2019January 18, 2019 by Karthik S

I saw this video featuring badminton superstars Kidambi Srikanth and Ashwini Ponnappa with a lot of interest. The stars dress up as old people, manage to fool kids in a badminton academy with their disguise, and eventually start playing their true selves…

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Brands claim what(ever) they want. Do they need to prove it?
long-form opinion 

Brands claim what(ever) they want. Do they need to prove it?

January 4, 2019January 4, 2019 by Karthik S

Netflix has been gleefully throwing numbers at us recently. In the first week of December, Ted Sarandos, Netflix’s chief content officer, speaking Monday at UBS’s 2018 Global Media and Communications Conference in New York, said that ‘The Christmas Chronicles’, starring Kurt Russell…

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