Originally published in . Recently, a Tata Steel recruitment advertisement seeking candidates for their PR department was shared online on social media platforms. The advertisement had a flowchart design that made it mighty unique! Interestingly, there were quite a few comments on…

3 recent films (ad films) that I recently stumbled upon made me think very, very hard. All three films moved me immensely. They are gorgeously scripted, mounted and produced. They are thoroughly engaging and you will easily sit through them despite their…

2018 has been a landmark year for me. It was the year where I gave up on full-time employment after 20 years of assuming that is the only/best way to earn a living! I have never not had a job, since I…

Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…

The Indianization of Google is now complete. Take a look at what Gmail autocomplete suggested! I intended to write ‘revert before EoD’ and as soon as I typed ‘b’, Gmail added ‘ack to you’, most probably because millions of Indians (and perhaps…

My observations on PharmEasy’s print ad earlier this week (on ) brought out a lot of interesting comments. To be honest, I haven’t been specifically looking at the online pharma sector’s marketing communications closely enough. I cannot escape the print ads that…