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Category: long-form

Co-optex has a brilliant, purposeful idea worth emulating!
ideas long-form 

Co-optex has a brilliant, purposeful idea worth emulating!

October 17, 2018August 7, 2020 by Karthik S

Growing up in non-metro Tamil Nadu (Trichy, Coimbatore and Salem), the Co-optex brand was a very familiar sight. Co-optex is Tamil Nadu Handloom Weavers’ Cooperative Society, which, I believe, is the largest weavers’ co-operative society in India. The organization is 83 years…

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A world where every word is copyrighted and your speech is charged per word!
ideas long-form 

A world where every word is copyrighted and your speech is charged per word!

October 13, 2018 by Karthik S

I’m not a particularly big fan of young adult fiction, as in I do not pick them up consciously, but I do enjoy the occasional titles as well, like The Hunger Games. I had recently read a review of Gregory Scott Katsoulis’…

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Tata Steels’ new campaign – We Also Make Tomorrow
long-form opinion 

Tata Steels’ new campaign – We Also Make Tomorrow

September 26, 2018September 26, 2018 by Karthik S

Before I get into the new campaign, Tata Steel advertising deserves (and demands) some historical context. Tata Steel has a rich history of advertising. Take a look at some of them, courtesy Tata Central Archives. Growing up in Doordarshan era, one advertising…

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The fascinating journey of soya chunks into India, via Gandhi, USAID, Methodist Church & Soya Production and Research Association!
long-form 

The fascinating journey of soya chunks into India, via Gandhi, USAID, Methodist Church & Soya Production and Research Association!

August 28, 2018September 12, 2018 by Karthik S

We had a side dish made of soya chunks last night. As vegetarians, we started with assuming that we may not like soya chunks (many years ago), given the association with soya chunks’ texture to chicken/meat, but have warmed up to it…

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India through the eyes of the British, almost a century ago, in a bungalow built by the British!
long-form 

India through the eyes of the British, almost a century ago, in a bungalow built by the British!

May 5, 2018May 25, 2022 by Karthik S

I loved the stay at Valparai’s Sinna Dorai Bungalow. We have been planning a trip to Valparai since 2013, but it finally materialized only now. It is a heritage bungalow, almost a century old and every piece of furniture and carefully collected…

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